Archive
Blog Posts for HotandPricey.com
Smart and sassy… that was the tone for HotandPricey.com, a blog about unattainable luxe (for most of us, anyway). Here’s a couple of sample posts…
Website Copy for RCA
What better way to launch a new product than with a contest? That’s what RCA, a leader in consumer electronics, had in mind when they asked for some copy to go on their website. The offer was for a chance to win a brand-new HD camcorder. Here’s the copy that was presented…
Flyer for Crystal Fusion
To help generate dealer interest in their new car windshield technology, Crystal Fusion decided to send a direct mail flyer. The offer was for a chance for sales reps to win a luxurious vacation in the Bahamas. Here’s the copy that was presented…
Press Release for Audiovox
Electronics giant Audiovox needed a press release for the media section of its website. The tone was playful and the product was its new electronics cleaner: Surface. Here’s the copy that what was presented…
Advertorial for Country Carpet
Country Carpet needed copy that reads like an editorial but persuades like an advertisement. The result is the following advertorial, ready to print in the magazine of their choice…
Website Copy for Dustin Finn Photography
Talented photographer Dustin Finn needed a web presence to showcase his most evocative photos. It required copy that was equally as moving. When asked about what makes his work unique — a key factor in crafting copy that not only stands out, but sells — Dustin stressed “the little details.”
Website Product Description for The Watchery
The Watchery was about to update its “Deal of the Day” web page with a new TAG Heuer watch when the company realized that a product description might help boost sales. The objective was to capture the elegance and dial detail of this watch in one clear, concise description. Here’s what went live on the website…
Postcard for Believe by Suzanne Marie
With an opportunity to present jewelry at New York’s Jacob Javitz Center on the horizon, believe by Suzanne Marie thought it best to send notice to potential vendors. The idea for a direct mail postcard was born, and the copy was short and sweet…