Archive
Superbowl Banner for Ashford.com
How do you bridge the gap between Valentine’s Day and the Superbowl? If you’re Ashford.com, you have an art director design a banner with the image of a football player — and let me do the rest…
Product Description for Ashford.com
Striking the perfect balance between style and substance when describing a $9,500 watch is key. With that in mind, Ashford.com asked me to craft a description that was informative, full of style, and that would enhance the company’s image. Here’s the description that went live on the site…
LiveChat “Canned Messages” for Alliance Time
More and more, online businesses are finding live chat communication to be a time-saving, cost-effective solution for helping customers fast. But consistency of tone and message is key. With that in mind, Alliance Time asked me to script a series of “canned” messages for their Sales and Customer Service staffers to use during chats…
SEO Articles for Ashford.com
Smart Internet business owners, like those behind the scenes of luxury gift retailer Ashford.com, understand the power of article marketing done right. They know that a series of well-placed, well-written and informative articles – spattered with SEO keywords and backlinks – can raise one’s Google ranking, and drive tons of traffic. To that end, Ashford.com chose me to elevate the quality…
Reenrollment Package for The Literary Guild
Getting old customers to come back can be a vital part of keeping any membership model alive. Just ask The Literary Guild book club. They tapped my shoulder to write a reenrollment package that past members would find irresistible – and it worked! With a cute (albeit sassy) character and an 80% lift over the control, here’s “Helen Heckler”…
Viral Videos for Office Supply Company
If you were a thriving office supply company in need of a snazzy mascot akin to Geico’s Gecko, what would you do? Here are two quick clips of a little character that I like to call “The Paper Model”…
Taglines for Ashford.com
The leading online retailer of luxury gifts, Ashford.com, needed a new tagline that captured their brand. Communicating the idea of luxury at an affordable price was key. Here are three samples from what was presented…
Website Copy for LetsSendSomething.com
How do you grab a prospect’s attention when all else fails? That’s the question that LetsSendSomething.com seeks to answer for customer-hungry sales professionals — and they hired me to write the content. Here’s the “About You” copy…
Emails for DeCaloFashion.com
With a list exceeding 30,000 subscribers, DeCalo Fashion was looking for a series of laser-targeted emails to promote their weekly specials. My work beat out several copywriters, resulting in a very successful series. Here’s a small sampling…