About Fred

Hewlett Packard, Audiovox, Jensen, Book-of-the-Month Club…they all have one thing in common: ME!

As a Senior Copywriter with 10 years experience, I’ve had the pleasure of working with some of the world’s biggest, most recognizable brands. You name it, from direct mail to print, web copy and more — I’ve written it with the kind of style and persuasion that gets results.

Now I’m ready to work for YOU!

If you’re ready to deliver a targeted message, increase sales, and improve your company’s bottom line with copy that converts — please look no further. My name is Fred Pineiro and I have the experience and ability to help keep your business on top…Contact me about your next project TODAY!

Experience

DRAFTFCB Advertising Agency
2008 – Senior Copywriter

  • Managed/wrote the copy platform for customer acquisition programs on the Hewlett Packard account, representing a budget of $15 million.
  • Increased revenue by consistently meeting marketing objectives for customer acquisition across multiple media channels, including direct mail and print.
  • Selected to craft persuasive copy for exclusive new line of notebook computers developed by Hewlett Packard.
  • Established the copy platform for direct mail test based on customer feedback in multiple focus groups.
  • Leveraged existing creatives to develop new concepts for customer acquisition programs on the Hewlett Packard account, resulting in substantial savings for the client.
  • Crafted copy for agency portfolio designed to stimulate interest, and acquire new business.
Bertelsmann Direct (Book-of-the-Month)
2001-2008 – Senior Copywriter

  • Managed/wrote the copy platform for customer acquisition programs, representing an annual budget of $13 million.
  • Created persuasive messaging for multiple acquisition programs, resulting in over 250,000 new customers–yearly.
  • Crafted copy for cornerstone media kit designed to stimulate awareness, interest and coverage of the company’s latest business launch.
  • Increased revenue by consistently meeting marketing objectives for customer acquisition across multiple media channels, including direct mail and print.
  • Improved customer response by 17%, 33%, and then 45% with several promotions during 2005.
  • Established the copy platform for “multivariable” direct mail test, resulting in a benchmark for all future company promotions.
  • Developed new concept for a 60% increase in sales during the course of just 6 weeks–one of the most dramatic direct mail successes in company history.
  • Selected to direct the brainstorming and creative development of progressive new book club initiative.
Wilen Media
1999-2001 – Copywriter/Editor

  • Wrote promotional copy for monthly Pay Per View guides for cable systems across the country.
  • Was appointed as key member of creative team, in charge of copywriting for customer campaigns, including the development of Direct Mailers, print ads, radio commercials and television.
  • Implemented new project management system that streamlined the distribution and tracking of writing assignments, shortening deadlines and accelerating completion dates.
  • Elevated departmental standards regarding the quality and integrity of direct marketing materials, dramatically improving customer response levels.

Recent Work