Tagline and Letter for Believe by Suzanne Marie

Suzanne Marie needed to develop her brand identity in order to persuade stores to pick up her jewelry line — and it was a great opportunity to inspire others.

What makes believe by Suzanne Marie unique is that it’s committed to celebrating a woman’s individuality. By choosing a piece that truly represents their own sense of style, women can feel empowered to be themselves. That was the key message to get across to both potential carriers of the line and to patrons.

Suzanne wanted a tagline. After reviewing several of my choices, she finally settled upon:

believe by Suzanne Marie
Unleash your inner beauty.

Then, she asked for a letter that she could mail along with samples of her jewerly to prospective carriers. Here is the final draft:

In a world where beauty is factory born, stand-out style is an absolute must.

To make a bold statement is to transcend the limits of today’s trends. And believe jewelry does just that. With pure originality, color and grace, each hand-crafted piece is created with the finest materials — from sterling silver, leather and suede to Swarovski crystals and blown glass. Though all are equally exquisite, no two pieces are exactly alike. Every one, like the people who wear them, has a certain something that sets it apart. Accentuating uniqueness, adding confidence and style, and eventually unleashing a person’s inner beauty is what believe jewelry is all about.

But please don’t take my word for it. Take a look at the enclosed samples and see for yourself. I’m sure you’ll love them as much as I love creating them.

Suzanne Marie

It was a job well done as far as Suzanne was concerned. Her message was communicated in a clear, persuasive fashion that fit perfectly with brand image that people expect of high-end jewelry.

Ready to develop your brand identity? CLICK HERE for a free quote.