Direct Mail - CopyALaCarte.com

Reenrollment Package for The Literary Guild

Getting old customers to come back can be a vital part of keeping any membership model alive. Just ask The Literary Guild book club. They tapped my shoulder to write a reenrollment package that past members would find irresistible – and it worked! With a cute (albeit sassy) character and an 80% lift over the control, here’s “Helen Heckler”…

Postcard for Chatterberries.com

Chatterberries.com, a new community-centric wedding planning site, needed a postcard to help spark interest. Their target audiences included vendors and brides-to-be. Here are the two concepts that were presented…

Flyer for Crystal Fusion

To help generate dealer interest in their new car windshield technology, Crystal Fusion decided to send a direct mail flyer. The offer was for a chance for sales reps to win a luxurious vacation in the Bahamas. Here’s the copy that was presented…

Postcard for Believe by Suzanne Marie

With an opportunity to present jewelry at New York’s Jacob Javitz Center on the horizon, believe by Suzanne Marie thought it best to send notice to potential vendors. The idea for a direct mail postcard was born, and the copy was short and sweet…

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