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Sell Sheet for Busse Hospital Disposables

Doctors respond to straightforward, detail-oriented copy in a very professional tone. To that end, Busse requested a sell sheet for its newest products that did not rely heavily on superlatives to sell. Here’s what was presented…

Press Release for Audiovox

Electronics giant Audiovox needed a press release for the media section of its website. The tone was playful and the product was its new electronics cleaner: Surface. Here’s the copy that what was presented…

Advertorial for Country Carpet

Country Carpet needed copy that reads like an editorial but persuades like an advertisement. The result is the following advertorial, ready to print in the magazine of their choice…

Press Release for The Watchery

Following the profound success of its joint venture with Microsoft Bing, The Watchery wanted to tell the world. Adding credibility to its brand and creating clout within the industry, the following press release did the trick…

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