Press Release for Audiovox

Electronics giant Audiovox needed a press release for the media section of its website. The tone was playful and the product was its new electronics cleaner: Surface. Here’s the copy that what was presented…

[Headline Options]:

Audiovox Cleans Up at Pepcom’s Digital Experience

Top Bloggers Click with New Surface Cleaner By Audiovox

Audiovox Leaves Top Bloggers Gleaming at Digital Experience

New Cleaner By Audiovox Labeled “Amazing” at Digital Experience

Audiovox Wipes Away Competition at Digital Experience

[Subhead]:

New Cleaner By Audiovox Makes a Big Splash in The Big Apple – more than 100 media outlets experience the cleaning power of Surface.

[Body Copy]:

Not long after unveiling Surface at Pepcom’s “Digital Experience” media event in New York, it was clear that Audiovox had a hit on their hands. The new brand of electronics cleaning and care products seemed to garner praise from every reporter, blogger, writer, producer, and editor who tried it – including reps from The New York Times, GQ, and The Wall Street Journal. One reporter called Surface “beautiful” and asked for an extra sample to give to one of her friends. With such an overwhelmingly positive response, it’s no wonder the buzz about this exciting new product line has already spread to influential blogs such as ZDNet, a key technology Web site. Perfect for cleaning HDTVs, camera lenses – and even glasses – Audiovox’s Surface cleaning solution is primed to fly off the shelves. It’s available in stylized bottles that really stand out, and contains no alcohol or ammonia. Microfiber cloths complete the line.

…  and that’s “da buzz” for now!