Product Description for Ashford.com

Striking the perfect balance between style and substance when describing a $9,500 watch is key. With that in mind, Ashford.com asked me to craft a description that was informative, full of style, and that would enhance the company’s image. Here’s the description that went live on the site:

A match made in Italy! The Ferrari Granturismo Chronograph watch FER00013 by Panerai exhibits all of the passion and heavenly precision that you’d expect from two such prestigious brands.

Driving the art of watch design forward, this adventure-filled timepiece fits in perfectly with racing enthusiasts; a symbol of the spirit and elegance found in Ferrari automobiles. It’s bold, full of presence, and built for life in the fast lane — with a square case measuring 45mm wide and 17mm thick to back it up. Curved corners and smooth lines evoke images of the aerodynamic sports car that inspired this watch while its bright orange dial makes Ferrari’s prancing horse a focal point. But style and status aren’t the only attention-grabbers here.

The Swiss-made chronometer movement behind this striking chronograph is self-winding with a 46-hour power reserve for the ultimate in performance. Add to that two sets of black straps, one engraved rubber and one leather, and switching gears from casual to dressy has never been easier.