Sell Sheet for Busse Hospital Disposables

Doctors respond to straightforward, detail-oriented copy in a very professional tone. To that end, Busse requested a sell sheet for its newest products that did not rely heavily on superlatives to sell. Here’s what was presented…

[side one]

TUMESCENT DELIVERY SYSTEM –

MAXIMUM EFFICIENCY & EASE

Tumescent Delivery Systems are carefully constructed to provide the highest degree of control during every application. Mindful of the need to improve efficiency without compromising patient comfort, each product conveniently delivers multiple doses of fluid—no syringe reload necessary. Time-conscious anesthesiologists will appreciate such thoughtful attention to detail as well as the top-quality manufacturing that goes into every piece. From its dual check valve for pumping of the tumescent to its polycarbonate design and fluid movement, Tumescent Delivery Systems ensure that the delivery of local anesthesia into subcutaneous tissues is safe and smooth – minimizing hand fatigue in the process. Find out what keeps this system top-of-mind for anesthesiologists everywhere:

• Easily and efficiently delivers fluid for local anesthesia into subcutaneous tissues without the complications associated with general anesthesia
• Saves time by allowing multiple doses of fluid to be delivered–eliminating the need to manually reload syringe
• Dual check valve allows for easier administration of fluid
• Polycarbonate design and fluid movement of syringe helps minimize hand fatigue
• Product number and packaging information TBD
• Tubing size and specs TBD

[side two]

TUMESCENT DELIVERY SYSTEM KIT –

ALL-IN-ONE CONVENIENCE

Tumescent Delivery System Kits are thoughtfully assembled to include supplies that not only improve productivity but also help practitioners meet changing industry standards – including new and upcoming infection control initiatives. For greater convenience, anesthesiologists can choose a complete kit to deliver fluid for local anesthesia with everything from the tumescent syringe to the chlorahexadine skin preparation solution and applicator. Unique procedures with more specific needs can also be accommodated by custom, made-to-order kits – the ultimate in convenience. Each piece comes guaranteed to perform with the utmost precision, and is manufactured under the strictest guidelines for quality assurance. Choosing a Tumescent Delivery System Kit is easy when you consider:

• An array of carefully chosen ancillary supplies allow practitioners to get more done in less time
• Worry-free manufacturing ensures that every piece complies with the latest infection control initiatives
• Complete Procedure Kits keep the tumescent syringe, tubing, and chlorahexadine skin preparation solution and applicator right at your fingertips – saving time and money – product number and packaging information TBD
• Basic Procedure Kits provide the flexibility of including only the key components without tumescent syringe or tubing – product number and packaging information TBD
• Custom kits offer the ultimate in convenience – available on-demand