Emails for DeCaloFashion.com

With a list exceeding 30,000 subscribers, DeCalo Fashion was looking for a series of laser-targeted emails to promote their weekly specials. My work beat out several copywriters, resulting in a very successful series. Here’s a small sampling…

Email #1:

[subject lines]

New from Calvin Klein! Over 40% off…

Regular or slim fit? Tell us and get over 40% off…

In style and on sale: Calvin Klein dress pants…

[email body copy]

“Keeping up with the latest trends… buying the hottest
brands… how does he do it without breaking the bank?”

That’s the question everyone will be asking when they
see your new Calvin Klein dress pants.

But don’t worry…

We won’t tell them you got over 40% OFF from
[DeCaloFashion.com] (it’ll be our little secret)

Go ahead, show off your sense of style with:

[Calvin Klein Mens Flat Front Regular Fit]
(available in black pin stripe, brown pin stripe, solid
black, charcoal gray)

Retail Price: $149.00
Our Regular Price: $109.99
This Week Only: $79.99
You Save: over 40%

OR…

[Calvin Klein Mens Flat Front Slim Fit]
(available in black, brown, charcoal gray, paupe)

Retail Price: $139.00
Our Regular Price: $109.99
This Week Only: $79.99
You Save: over 40%

Two great deals with a ton of colors to choose from.
Plus, they’re all winter-ready — made from 100%
virgin wool.

Be prepared to turn a few heads.

Oh yeah… and don’t forget to act FAST. As usual,
this offer is for a limited time only. You’ve got until
Friday, November 14, 2008, 11:59pm EST to make
all your friends jealous.

Have fun,

Eran Dekel
Founder
DeCalo Fashion

PS – Act now and you’ll also get FREE SHIPPING ANYWHERE in
the U.S.! But hurry — this offer ends Friday, November 14, 2008, 11:59pm EST.

PPS – Did I mention we offer 90-day hassle-free returns?
It’s a fact! Your satisfaction is 100% covered. [Shop with
confidence now.]

Email #2:

[subject lines]
An urgent message from Eran, plus 25% off…

Our biggest sale ever! Get an extra 25% off..

Our mistake, your reward — an extra 25% off…

[email body copy]
Dear NAME,

I have an important question to ask you…

If [DeCaloFashion.com] made a BIG mistake that could end
up saving you a FORTUNE on menswear — more than you’ve
ever saved before — you’d want to know about it, right?

This one’s a pickle…

You see, we just committed to buying 3,207 new suits for
the holidays. Awesome, right?

WRONG!

Unfortunately, there’s nowhere to put them. Our warehouse
is packed with more suits, sportcoats, and accessories
than we know what to do with. And even though our prices
are low — 40% to 80% below retail — we need to move this
merchandise FAST!

Any chance you can help?

Our mistake can be your GAIN! For the next 2 days only,
Saturday through Sunday, we’re offering something we’ve
NEVER OFFERED BEFORE…

An EXTRA 25% OFF your purchase when you enter coupon code:
MISTAKE

* No minimum quantities!
* No minimum purchase price!
* No strings attached!

Remember, everything is already 40% to 80% below retail so
if you add an extra 25% OFF…well…[you do the math].

I know it’s a weird time to offer “record savings” like
this, so far away from the holidays, but we really need
the room (lesson learned: never bite off more than you can
chew).

If you’re looking to get some holiday shopping done early
OR if you just want to treat yourself, now’s the time to
do it! [Take advantage of this offer] before all of the
best merchandise is gone.

NOTE: this email just went out to 30,468 people — don’t
be the last one in line!

[Click here now] to get an EXTRA 25% OFF your purchase!
Simply enter coupon code: MISTAKE

You’ll be getting the best savings we’ve ever offered, and
we’ll be the getting the extra room we desperately need.

Thanks in advance for your help,

Eran Dekel
Founder
DeCaloFashion.com

PS – Don’t forget…this offer ends on Sunday, November 9,
at 11:59pm. If you miss it, please don’t hold us
accountable. As always, you’ll get FREE SHIPPING ON ALL
ORDERS in the U.S.

ENJOY!

Email #3:

[subject lines]

Happy “Halloweekend” Sale…

Halloween savings so big — it’s scary!

All treats, no tricks! Get up to 20% off…

[email body copy]

BOO! …from DeCalo Fashion!

Hey NAME,

It’s Halloween so I’ll make this quick… before you head out to grab a bag full of candy, [try “knocking”] on our door first.

You’ll get:

10% OFF any one item
15% OFF any two items
20% OFF three items or more

How’s that for spooktacular savings! [Click here to shop now.]

Choose from a killer line-up — from Hugo Boss and Kenneth Cole to Ralph Lauren and Calvin Klein. Plus, a whole lot more! The best part? This offer lasts all weekend as part of our “Halloweekend” sale so don’t miss it!

When you’re ready to take off your costume, it’ll be easy to look your best. Have a safe and happy Halloween!

Sincerely,

Eran Dekel
Founder
DeCalo Fashion

PS – Act now and you’ll also get FREE SHIPPING ANYWHERE in the U.S.! But hurry — this offer ends on PLACE DEADLINE.

PPS – Did I mention we offer a 90-day Money Back Guarantee? It’s a fact! Your satisfaction is 100% covered. [Shop with confidence now.]